Many people have had enough of fast, convenient, yet unlovingly prepared food. Communal meals are being rediscovered as a ritual and an occasion for communication; investing time to cook for and with others is an event. People meet up at food markets to sample the organic, regional snacks prepared and sold at various food trucks. Inspiration is sought in social networks to see what wonders can be performed with the weekly vegetable delivery.
Cooking aids, such as recipe apps, semi-automated kitchens and devices like the Thermomix, make it much easier to prepare meals. This allows people to focus more on enjoying and sharing the pleasure of food together.