Mega-trend Data Era

The volume of data being produced daily is growing exponentially. Living things, devices, machines – almost all objects can be recorded and tracked. One of the key challenges is the intelligent use of data. Not only is data security important, so too is the insightful handling of data.

Decentralised Computing

In decentralised computing, the computing power is moved off-site using internet infrastructure. Cloud, edge and fog computing ensure faster data processing. Thanks to open data, large volumes of data are openly available and are free to use. Smart data solutions reduce the data volume prior to evaluation down to useful and high-quality data.

TRENDONE Trendexplorer Mega-Trend Data Era Macro-Trend Decentralised Computing

User Profiling

Such data-based knowledge makes targeted user profiling possible. The hyper-personalisation of content and services aims to better understand individual users. Distributed ledger technologies such as blockchain open up the possibility of new business and service models. They also facilitate tamper-proof e-voting systems or digital rights management. Cybersecurity plays a central role. The protection of privacy and property is like an endless race.

TRENDONE Trendexplorer Mega-Trend Data Era Macro-Trend User Profiling

Data Literacy

The proper handling and the correct interpretation of collected data is becoming the standard requirement. Data literacy is the ability to work with data competently. Computers based on the laws of quantum mechanics hold the prospect of even faster data analysis.

TRENDONE Trendexplorer Mega-Trend Data Era Macro-Trend Data Literacy

Mega-trend Data Era and its macro-trends

As a long-term sign of change, each mega-trend emerges in the form of medium-term macro-trends. Depending on factors like technological development, research status and societal acceptance, the macro-trends need different lengths of time for mainstream adoption.

Exclusively in the Trendexplorer: Macro-trend deep dive

  • Drivers of Innovation
  • Degree of maturity/mainstream adoption
  • Challenges for different industries
  • Opportunities for different industries
TRENDONE Trendexplorer Trenduniversum Mega-Trend Data Era
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