Today, every website, every app and every game has connecting features – the attribute “social” will soon become obsolete if it is included into every online interface.
Interests, opinions, experiences and even consumer goods can now be shared with others more easily than ever. Likes are the new currency on Facebook, Twitter and Instagram. The net culture has led to the creation of its very own online visual language, which is international, fun and less formal than offline.
Curation has grown in importance due to the variety of content and the endless feeds in social networks. The curators are influencers or media companies who offer their target groups orientation by creating order from chaos and finding quality in quantity.
Shared love, shared support
Marketplaces are also moving into the online sphere. Love and business partners can now find each other there. Positive examples of effective human solidarity can be seen in the numerous projects to found new companies, petitions for good causes and attempts to fund films through crowdsourcing or crowdfunding.