Mega-trend Urbanisation

Worldwide, cities are continuing to grow unabated. They must adapt to the growing needs of their inhabitants and offer attractive, flexible living. But rural living is also becoming more appealing. The upheavals of the Covid-19 pandemic will have a profound impact.

1.5m society

The measures to limit contact and keep one’s distance in the Covid era are changing how we co-exist. They are putting business models and companies under huge pressure. Some industries, however, such as online retail, are benefiting. Resilient cities and their inhabitants exhibit robustness, adaptability and flexibility in the face of political, technical and social crises.

TRENDONE Trendexplorer Mega-Trend Urbanisation Macro-Trend 1.5m Economy

Human scale cities

The car-oriented city has had its day; the focus is shifting to quality of life for residents. Living together in multi-generational houses, caregiving, growing your own food as well as communal kitchens require new living and housing concepts. Residential or commercial and public spaces are therefore being designed for flexible use. This makes places suitable for multiple uses.

TRENDONE Trendexplorer Mega-Trend Urbanisation Macro-Trend Human Scale Cities

New frontiers

The differences between the possibilities of urban and rural living are lessening. Solutions are emerging that show urban dwellers the benefits of rural living and vice versa. Human endeavour is expanding into inhospitable places beyond city limits and land borders. New frontiers are being opened up; settlements and power plants are being established in the sea, underground and in space.

TRENDONE Trendexplorer Mega-Trend Urbanisation Macro-Trend New Frontiers

Mega-trend Urbanisation and its macro-trends

As a long-term sign of change, each mega-trend emerges in the form of medium-term macro-trends. Depending on factors like technological development, research status and societal acceptance, the macro-trends need different lengths of time for mainstream adoption.

Exclusively in the Trendexplorer: Macro-trend deep dive

  • Drivers of Innovation
  • Degree of maturity/mainstream adoption
  • Challenges for different industries
  • Opportunities for different industries
TRENDONE Trendexplorer Trenduniversum Mega-Trend Urbanisation
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