Our diets are becoming a vehicle for self-optimization. Besides the consumption of nutrients, food is increasingly fulfilling an additional function – it is supposed to boost people’s cognitive and physical performance as well as improve their health. At all times of the day, people dish up meals containing superfoods like chia seeds and açai berries. Performance food is mainly consumed in the form of snacks and drinks throughout the day.
Caffeinated bagels are preferred during moments of stress at work and a special nightcap for a good night’s sleep. Stimulants like nootropics and the “microdosing” of illegal drugs like LSD are also used. In the performance culture, eating should involve as little work as possible while offering the maximum amount of performance benefits.