Food Culture

More attention is being given to food and cooking than ever before. Cooking shows are replacing talk shows on TV, food bloggers now write bestsellers and the kitchen has become a hub of activity at home.

Special dietary habits are celebrated

Whether it’s paleo, gluten-free or clean eating – all kinds of tasty-looking meals are posted to Instagram with the hashtag #foodporn to become part of our visual culture. The vegan diet has become a global trend. People who have decided not to eat any animal products can go to the best restaurants and choose from a wide range of meals.

The food we eat no longer serves the purpose of merely filling our stomachs

Food is also used to boost performance. Special snacks and superfoods have brought the performance culture to the plates we eat on. On special occasions, we focus once more on the social role of communal meals. Preparation, enjoyment and companionship are then fully celebrated. The whole affair serves to slow life down.

But how will food be produced in the future?

Meat can now be made in labs that tastes just like the real thing. 3D printing enables meals to be prepared in canteens or even in space in just a few minutes. The artificial production of food will come to play an even more important role in future.

Test today and discover innovation cases for this trend

The Macro-Trends of Food Culture