Most of my ideas originally belonged to other people never bothered to develop them.
When you have distilled out the best ideas, it’s time to polish them up, since the first, raw version of an idea is rarely a concept ready for market.
The aim is to bring out the success factors and the value added, and sharpen the USP. This means questioning, revising, rejecting, improving, readjusting, questioning again, and finally re-revising.
Most of my ideas originally belonged to other people never bothered to develop them.
What happens when you replace parts of the idea?
Replace: components, materials, persons
What happens when parts of the idea are combined further?
Combine: mix with other additional functions, overlap with new services
What happens when parts of the idea are given a new function?
Adapt: change functions, use part of another element or assembly
Can individual factors vary and how does this change the idea?
Modify: increase or reduce size, scale, or change the design or attributes
What happens when elements of the idea are put to another use?
Find (an)other use(s): find a new context in which to use the idea or reformulate its area of application
Can elements of the idea be eliminated?
Eliminate: elements, components, reduce to core function
What happens if you turn the idea or its elements around?
Reverse: pull it inside out, stand it on its head, find an opposite use