Fit is the new thin. Sustainable physical fitness is now considered to be more important than having the perfect weight. The fitness lifestyle is not limited to training sessions at the gym that focus on strength, stamina and body shape, but is often combined with a special diet and practices such as meal prepping.
A new feature is the way of expressing casual sportiness in everyday situations with the aesthetically pleasing athleisure fashion trend. Social networks offer tips from popular fitness bloggers on how to squat, while fitness festivals see people raising their dumbbells together rather than glasses. Aficionados of this new body cult are considered healthy, strong, sexy and prepared for life’s challenges.