Active Ageing

Ageing is no longer a misfortune of fate, but has become a process that can be actively structured. Physical and mental fitness as well as a healthy diet are the cornerstones that agile and active ageing is built on. These days, people train their brains well into old age, study in their retirement or even launch a second career.

Young entrepreneurs in particular have come to appreciate the perspectives and approaches to work offered by experienced senior citizens as part of their mentoring programs. When their children leave home, parents with an empty nest often decide to share their house with others, take part in citizens’ projects and become more interested in global affairs. Today’s 60+ generation cannot be compared to previous ones.

Test today and discover innovation cases for this trend