Immersive content in augmented, mixed or virtual reality lure users into the story until they are convinced that they are actually there – live in the football stadium, at the scene of news stories or at a rock concert. 360-degree videos with binaural sound and other simulated sensual experiences like haptics and aromas not only make entertainment and news an intense experience.
Virtual reality therapies are now recording their first successes with patients suffering from pain. The virtual preview of hotel rooms, flats and products makes purchasing decisions easier. The advertising industry is also tapping into virtual space with virtual product placement. The result is countless virtual streams and simulations in which experiences have no end.