Augmented and Mixed Reality

With “Pokémon Go”, the concept of augmented reality and mixed reality has become more tangible for early adopters. The idea behind these technologies is to add real-time digital information and objects into users’ fields of view, either to help them complete tasks or entertain them.

When looking through the smartphone camera, through special headsets like Microsoft’s HoloLens or in future through connected contact lenses, users will be able to interact with virtual objects via click, voice or gesture control. Personalisable applications in navigation, advertising, learning and working augment our sense of sight with all kinds of relevant information, tips and suggestions for improvement. In future, there will hardly be any situations without virtual-visual assistants.

Test today and discover innovation cases for this trend