The benefits of offline retail, immediate availability and direct interaction with products are obvious. Besides having a prestigious flagship store in the city’s best known shopping street, more and more brands are now looking for new ways into retail spaces.
Modular Retail stands for combined, creative and flexible concepts in the right setting, as well as for short-term yet intense brand experiences together with the more permanent flagship stores. Particularly smaller brands and brand names that mainly operate with online shops are experimenting with pop-up and shop-in-shop concepts or with showrooms that provide a live experience of digital product ranges. As inner-city logistical hubs, they also form the basis of click & collect and rental concepts.