Mega-trend Healthstyle

The subject of health is steadily increasing in importance and is becoming more and more integrated into our everyday life. The need for hygiene and cleanliness is also assuming an ever greater presence. It is affecting all aspects of our lives and every industry.

Remote therapies

Physical health is no longer the sole concern. The subject of mental health is being taken out of the private therapy session and mental hygiene is being incorporated bit by bit into our everyday life through smartphone applications. Innovations to improve mental health include breaking taboos and better access to measures such as remote therapies.

TRENDONE Trendexplorer Mega-Trend Healthstyle Macro-Trend Remote Healthcare

Preventive diagnostic methods

We are no longer taking a reactive approach to our health, but a proactive and preventive as well as an individual approach. Taking a proactive approach to protecting health means that personal risk of disease can be determined as early as possible through routine check-ups and advanced preventive diagnostic methods and the risks minimised by having healthy routines. Furthermore, standardised therapeutic approaches are being replaced by tailored treatments, which are configured on the basis of personal data and take our biological gender differences into consideration.

TRENDONE Trendexplorer Mega-Trend Healthstyle Macro-Trend Preventive Healthcare

Health sensors

Multifunctional wearables (health sensors) help with this. They measure and evaluate biovital data, such as pulse, skin temperature, muscle tone and brain waves. As does the rising demand for naturopathic approaches to curing diseases or reducing stress and alleviating pain.

TRENDONE Trendexplorer Mega-Trend Healthstyle Macro-Trend Health Sensors

Mega-trend Healthstyle and its macro-trends

As a long-term sign of change, each mega-trend emerges in the form of medium-term macro-trends. Depending on factors like technological development, research status and societal acceptance, the macro-trends need different lengths of time for mainstream adoption.

Exclusively in the Trendexplorer: Macro-trend deep dive

  • Drivers of Innovation
  • Degree of maturity/mainstream adoption
  • Challenges for different industries
  • Opportunities for different industries
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