Whether in overcrowded trains, car-sharing vehicles or at home with a baby – the demand for hygiene and purity is making itself more and more present. While visible cleanliness was sufficient just a few years ago, many people now insist on surfaces and frequently used objects being completely free of germs and bacteria.
This growing awareness of previously unseen hygiene risks will lead to new product categories that directly appeal to bacteria-free, absolute cleanliness. Technologies like UV light, ionizers and ultrasound promise this right through to sterility. In future, self-cleaning materials and fibers will put an end to manual cleaning.