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Trusted Content

As a result of digitization, traditional media formats are further relinquishing their influence on public opinion in favour of new media. These days, anyone can be both a recipient and a transmitter of information. This shift is also being exploited in order to wantonly spread fake news and create confusion through contradictions.

It is difficult to identify real information because objectively fake reports appear in users’ streams in the same way as genuine news. Far-reaching misinformation could even endanger democracy itself. Established media providers and social networks therefore use new tools to control and validate the content of text and multimedia.

Working innovatively with the trendexplorer