Nothing should take place behind closed doors anymore – that is the principle behind total transparency. Fully aware of informed consumer behaviour, companies are now going on the offensive and laying their processes bare. Competition has broken out to provide the greatest possible degree of transparency.
Digital tools are of great use here for allowing consumers to track products all the way along their production and supply chains in real time. Companies are also becoming more open, even beyond their transparent products: more and more firms are publishing their pricing systems as well as the salary details of their managers and employees. Transparency is on the way to moving from a unique selling point to becoming the norm.